Fujifilm prides itself in making cameras for every type of consumer, whether they are an aspiring professional or a fuss-free happy snapper. Behind every Fujifilm camera is the guarantee of stunning image quality - the heart of the FinePix brand - and the new, affordable FinePix J-cameras are no exception. Since its launch in January 2008, the J-range has been extremely popular with consumers who demand elegant, fashionable cameras that capture breathtaking images at the touch of a button. The J-range is the ultimate family camera; accessible and easy to use, it can be picked up and enjoyed by any member of the family, regardless of their experience behind the lens, to record life's precious memories.
Consumers deserve the best at whatever the price point, and Fujifilm engineers have not compromised on image quality. The image engine of the new J series cameras is built around the combination of a 10 Megapixel CCD and a specially designed FinePix DSP (digital signal processor), borrowed from a number of Fujifilm's higher priced compacts. In addition, Fujifilm has invested in a 'best in class' Fujinon 5x zoom lens to ensure every pixel is reproduced as clearly and as faithfully as possible to produce stunning images.
Family 'enthusiast' photographers tend to prefer wide-angle - so the FinePix J110W and J150W offer a focal range of 28mm-140mm, making it ideal for a range of photographic subjects. For those who worry less about wide shots and prefer a greater telephoto reach - for candid portrait photography or for general travel photography – the telephoto range of the FinePix J100 and J120 is extended to 175mm (starting at the standard 35mm) pulling the furthest subjects nearer, but not compromising on image quality.
There's also the choice of screen size. Some consumers love the big 3" screen, some are content with 2.7". The FinePix J100 and J110W have a 2.7" LCD screen and the FinePix J150W and J120 offer the bigger 3" LCD screen. All screens are high quality 230,000 pixel, amorphous silicon TFT LCDs. All you need to do is marry up the screen size you desire with the zoom range you want. The choice is yours.
With such a range of choice on the shelves nowadays, design and styling have to be perfect to win the sale. Despite the higher quality 5x zoom optic, the FinePix J100 series cameras are remarkably slim at only 22.6mm wide. Encased in a high-grade brushed aluminium metal shell, they are not only well protected from bumps and scrapes, but give a simple, yet elegant design, which will turn the eye of the most discerning of consumers.
Unlike many other cameras at this price point, the FinePix J100 series comes with a rechargeable NP-45 lithium-ion battery and CP-45 charger, which is so much easier and cheaper than using standard AA alkaline batteries.
In addition, the new J cameras offer high ISO sensitivity to 1600, getting the best results from shooting in low light conditions, software-based Face Detection with auto red-eye removal, Picture Stabilisation, Continuous Shooting, 13 different shooting programs (Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text, Manual) and an internal memory of 24MB, just in case you fill your memory card up. A J-series camera will be become a faithful companion; its small size means it is easily portable, and most importantly it will produce amazing images that you'll be proud to share.
